Top 5 News and Magazines Apps in Brazil Q4 2021

Throughout the fourth quarter of 2021, the top 5 news and magazines apps in Brazil displayed varied performances in terms of downloads, revenue, and active users. Here’s an in-depth look at each app’s quarterly trends.

Folha de S.Paulo saw a fluctuating trend in weekly revenue, peaking at around $5.9K at the end of September and then experiencing a dip, averaging around $4.6K towards the end of the year. Weekly downloads showed a downward trend, starting from 6.4K and ending the year at approximately 3.6K. Active users remained relatively stable, hovering around the 180K mark throughout the quarter.

O Globo experienced a gradual decline in both revenue and downloads. Revenue started at $3.1K at the end of September and settled at around $2.2K by the end of December. Downloads dropped significantly from 15.2K to 1.7K over the same period. Active users also decreased from 89.6K to approximately 68.7K.

For Medium, revenue showed variability with peaks and troughs, starting at $1.9K and ending at $1.5K. Weekly downloads remained fairly consistent, averaging around 2.5K, while active users stayed steady, fluctuating slightly around the 30K mark.

Valor Econômico - Notícias displayed modest revenue growth, beginning at $767 and peaking at $913 at the end of November. Downloads remained low, with a slight increase mid-quarter but ending the year at about 283. Active users showed a decline from 25.9K to 20.8K.

Lastly, Estadão Notícias had stable revenue, maintaining around $1.1K throughout the quarter. Downloads were relatively low, starting at 1.9K and ending at 1K. Active users followed a downward trend, decreasing from 20.6K to 15.7K by the end of December.

These insights are based on data from Sensor Tower, where more detailed analytics can be found. Each app demonstrated unique trends in user engagement and monetization, reflecting their respective market positions and user base dynamics in Brazil during Q4 2021.